Plan of attack.
Digitization is fundamentally altering the nature of competition.
Digital is fundamentally shifting the competitive landscape. It allows new competition to come from unexpected places. That’s why we help organizations navigate and succeed in the digital world by building creative strategies that take advantage of evolving technologies, innovative business strategies and customer [user] behavioural sciences to get their products and services to market.
It’s important early on to understand what really is the value from digital to you. There’s a lot of hype around digital, from many sources. One way of cutting through that is to understand the potential upside to your bottom line in the medium term by seeing tangible results from the tiered strategies we create and deploy.
Digital strategy.
'Build it and they will come' simply doesn't work.
There is no point having a great website without an innovative strategy in place that takes into consideration your customer [user] behaviours, evolving technologies and your overall business goals. Any strategy should be a dynamic fluid thing and a Digital one even more so.
Our Digital Support will help you develop this strategy, manage and execute it taking into account all factors on a daily basis.
#Patterns #Consumers #Users #Behaviour
Behavioral data.
We understand consumer behaviour and recognise many of the common behavioural patterns that occur through the digital channels, more importantly, we have processes and systems that allow us to pull in real-time data and using our experience we can recognise new patterns and transitions in consumer attitudes. We use these systems and our experience to enhance your Digital Marketing Strategy ensuring your strategies are dynamic and relevant.
#Digital #Campaign #Print #Consistant
Multichannel.
Marketing today in the digital space means moving from the traditional campaign-based model to a capability-based approach. Working across traditional and digital mediums, we help brands and organisations create value and engagement with their customers [users]. Multichannel marketing needs your branding to deliver a consistent message each and every time to the viewer, whether print or digital.
eCommerce.
48% of online shoppers have bought or spent more than planned when shopping online.
This just shows how a solid e-commerce platform & strategy can grow your business through cross-selling, up-selling and timely offers. Our Digital Support can help you develop this strategy and more importantly, manage it. Your Digital store is a very fluid dynamic environment that should react to customer [user] interactions and habits.
Integration.
Your Digital Strategy involves deploying your content across a range of media and channels of communication such as Social and Email Marketing.
We integrate these online channels with your website to create real-time propagation of your content and dynamic targeting to enable regular messaging between you and your customers [users], keeping the conversation going.
#AI #Chatbots #Engagement #IoT
Emerging Tech.
We continually track new technologies or platforms and consider these when designing new digital shopping experiences.
Getting customers [users] through your 'digital shop doors' is a critical aspect of your online business and in order to maximise your exposure you must embrace and use emerging tech wherever possible such as Augmented Reality (AI), wearables and IoT to name a few. The more channels you can utilise to get your message out there, the more engagement you will generate.
Social.
30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. Our services help clients to engage visitors effectively. Your organisation must participate in the conversations that matter to visitors most to improve engagement. We will help you use owned, earned and paid media to reach these people and draw them in, creating powerful user databases where you can start to engage influencers, increase engagement, retention and ultimately conversion.
Content.
Today content is king. It can literally make or break a business. It is critical that the content is clear, engaging, relevant and current while conforming to a conversion strategy and SEO compliant. Our content service as part of your Digital Support package takes care of this for you, increasing engagement and ultimately conversion.
We produce all required graphics, update text & media content, modify menu and page structures as needed.
Optimisation.
For every $92 dollars spent acquiring customers, only $1 is spent converting them. Top converting companies spend more than 5% of their budgets on optimization according to Adobe.
Do we need to say anymore? Our Digital Support services draw on our years of knowledge building digital experiences to ensure we improve your retention, engagement and conversion
We create & deploy tiered digital strategies.
Take a look at what we do.
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HUB4 Concepts
21/F, CMA Building, 64 Connaught Road Central, Hong Kong