Paid search.

We approach paid search marketing in a very measured way using data analytics to allow us to dynamically manage the campaigns to achieve maximum conversion and Return on Investment

Natural search.

We build long-lasting strategies that are not reliant on big budgets. We take the time to develop consistent quality content for our clients which enhances their digital footprint and natural search rankings.

Natural search can often provide better conversion rates as your visitors are drawn to the high-quality content that has raised your ranking in the first place and with that comes loyalty.

Search strategy.

We’ve created our own system of analysis and keyword strategy development. As Google has continued to evolve its algorithm we have developed our process to keep up with changes. Our strategies continually adjust to what the data is telling us ensuring maximum keyword impact.

CPC / CPM.

Cost Per Click & Cost Per Impression are effective aspects of our search strategies that we employ on a daily basis for many clients. We use CPC with specifically targeted calls to action to effectively generate customer [user] interactions that ultimately lead to sales and CPM as a tool for creating brand awareness in a cost-effective manner.

Analytics.

All the activity is aimless without analysis.

Analytics and data harvesting enhance the intelligence and strategizing which will ultimately allow us to create the great experiences for customer [users]. We will help you understand and predict patterns of your customers [users] behaviour allowing you to achieve the best possible results and return on investment [ROI]

Communication.

The tone and delivery of your communications is key to shifting perceptions, engaging people [users] and driving conversion. Your campaigns should speak with one clear voice and deliver a uniform message to ensure clarity and avoid confusion. You're clear about what you want so you should be clear about how you ask for it.

We will help you communicate better.

Mobile.

80% of all internet users now own a smartphone and Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitors site instead. The way in which people access the web is changing with a major swing towards mobile. It is critical that your content is served in an intuitive manner that creates a smooth experience for your customers [users]. In order to do that your website must be responsive, manipulating your content to fit the screen or device it is viewed on in order to provide the same experience each and every time.

Social.

30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. Our services help clients to engage visitors effectively. Your organisation must participate in the conversations that matter to visitors most to improve engagement. We will help you use owned, earned and paid media to reach these people and draw them in, creating powerful user databases where you can start to engage influencers, increase engagement, retention and ultimately conversion.