The Original Disruptors.
Using bold and brilliant ideas to change perceptions and create economies where previously there were none.
Marketing is where ideas, design and data science converge to create disruptive campaigns that capture the attention and hearts of people. We know that expecting users to act based on communications in isolation is a dated and flawed approach. We create captivating multi-channel campaigns that speak with one voice but communicate across all platforms and media.
#Speak #Ask #Clarity
The tone and delivery of your communications is key to shifting perceptions, engaging people [users] and driving conversion. Your campaigns should speak with one clear voice and deliver a uniform message to ensure clarity and avoid confusion. You're clear about what you want so you should be clear about how you ask for it.
We will help you communicate better.
#MultiChannel #Communication #Disruption #Campaigns
In order to communicate your vision best, we work out the touch points between you and your audience. We then plan out effective connection-building strategies between the brand or organisation and customer [user].
Our strategies encompass digital, physical, human and sensory touchpoints ensuring maximum exposure throughout a throughout the lifecycle of a campaign.
#Awareness #Selection #Loyalty #Advocacy
A campaign's life cycle begins with a customer's [user's] first awareness that your product/service exists. It progresses to knowledge when the customer learns a little more. Consideration is the stage at which the customer has enough knowledge to consider purchasing your product or service. Selection represents the purchase. Satisfaction is next, if you can sustain the customer's [user's] satisfaction, it will earn the customer's [user's] loyalty. A loyal customer [user] eventually engages in advocacy, as they recommend your product or service to other people.
#Strategy #UX #Interactions #Data
To effectively strategise we evaluate your existing customer [user] interactions, metrics and data to create a campaign for the new experience you wish to provide your customers [users].
All customer touchpoints, from digital to physical are covered.
Today content is king. It can literally make or break a business. It is critical that the content is clear, engaging, relevant and current while conforming to a conversion strategy and SEO compliant. Our content service as part of your Digital Support package takes care of this for you, increasing engagement and ultimately conversion.
We produce all required graphics, update text & media content, modify menu and page structures as needed.
#Influencers #Posts #PPC #Re-Marketing
We have been creating social campaigns for many years now across all major social platforms. Organisations and brands must have dynamic campaigns running simultaneously that adapt to the environments and users behavioural patterns on a day to day basis. This is where we come in, we make it our business to know your organisation, your customers [user] and your potential customers [users]. That knowledge is then used to create multi-platform campaigns across self-owned channels and paid social advertising, which is then boosted by earned social equity as the campaigns progress.
#Conversation #Retention #Join #Contribute
When organisations and brands engage and respond to customers [users] over social media, those customers end up spending 20% to 40% more money with the company. Conversations regarding your organization, your industry, and your brand are constantly occurring online, whether or not you choose to participate. Only once you join the conversation can you have an effect on its direction, its outcome and its impact on your organisation or brand. Customer [user] acquisition, retention and loyalty are your goals, this is only achieved through effective engagement.
#Influencers #Hashtag #Conversion #Conversation
30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat. Our services help clients to engage visitors effectively. Your organisation must participate in the conversations that matter to visitors most to improve engagement. We will help you use owned, earned and paid media to reach these people and draw them in, creating powerful user databases where you can start to engage influencers, increase engagement, retention and ultimately conversion.
#Retention #Users #Customers #Conversion
'Build it and they will come' simply doesn't work.
There is no point having a great website without an innovative strategy in place that takes into consideration your customer [user] behaviours, evolving technologies and your overall business goals. Any strategy should be a dynamic fluid thing and a Digital one even more so.
Our Digital Support will help you develop this strategy, manage and execute it taking into account all factors on a daily basis.