Tracking.

Google tracking is a key tool in your arsenal when tackling analytics.

One of the first things we do when we onboard new clients, is to check your tracking is performing correctly and delivering the correct data. It is surprising how many times 'tracking' is not set up correctly and is half, double or even triple tracking a website providing inaccurate snapshots of what really is going on. If this is then used as a key tool in developing dynamic strategies it can prove both costly and time-consuming.

Conversion.

So you have killer products and a killer strategy. The whole aim is conversion. Conversion rate is often used as a KPI to review the effectiveness of E-commerce sites. When benchmarking conversion rate, we think it's important to explain to clients that they should go beyond headline conversion rates to segment conversion by different types of visitor [user].

By creating strong analytic processes we are able to measure conversion, identifying bottlenecks, cart abandonment and where conversion can be best maximised not only by channel but by visitor [user]

Consumer data.

We collect and analyze consumer data to attract, engage and retain customers [users] as part of a broader customer relationship management strategy. We use this information to target relevant advertisements, offers and other products and services to consumers, as well as provide them with a personalized digital experience based on individual preferences.

We help you take advantage of the ubiquity and availability of user-level data. Your organisation needs to understand what really drives each customer [user] towards your brand or organisation and how these engagements with your customers [users] can keep your organisation or brand in frame.

ROI.

Return On Investment in marketing terms is a very tangible measure contributing to real business outcomes. Views, bounce rates, unique visitors etc... are all good indicators and necessary analytics in order to formulate strategies but the bottom line to your business is the ROI, are you really getting full-bang for your buck.

That said you should not pass off short-term, channel-specific ROI results as adequate data for informing a long-term budget or strategic business decision. It’s not. We help create realistic accurate measurement strategies that will keep you fully aware of results throughout the campaign curve.

Behavioral data.

We understand consumer behaviour and recognise many of the common behavioural patterns that occur through the digital channels, more importantly, we have processes and systems that allow us to pull in real-time data and using our experience we can recognise new patterns and transitions in consumer attitudes. We use these systems and our experience to enhance your Digital Marketing Strategy ensuring your strategies are dynamic and relevant.